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Integrative Therapeutics set the stage for maximum impact with its featured eBook by first researching topics that were gaining most traction within the industry. But by aggregating known titles and relevant skills, they developed the right audience and engaged them with a mix of Sponsored Content and Message Ads. The job titles for people who benefit from their products vary widely, so targeting by traditional means can be tricky.

This is the case for Integrative Therapeutics, a manufacturer and distributor of nutritional supplements marketed to integrative medicine clinics across the country. Some companies lack clearly-defined professional labels within their customer base.

Linked in paid ads